AGENCY
Amplify

OVERVIEW
A proactive concept for a series of live sessions that paired today’s headliners with tomorrow’s. Hosted on the headline artists’ YouTube channels, these sessions introduced the next generation of talent to 4.8 million viewers and raised over $50,000 for Australian live music charity, Support Act. Sessions Playlist

RESULTS
4.8m+ content views
2.1m+ social reach
$50k+ raised for Support Act
21 pieces of coverage