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Elton John — The Cut

 
 

Elton John — The Cut


On the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.

thecut.eltonjohn.com

Creativepool 2018 - Silver for Branded Content
Creativepool 2018 - Bronze for Social


 

 
 

Elton John: The Cut — The Story

 
 
The future of creativity is clearly collaborative, fusing art and technology and it’s been fantastic to open up our work to the next generation of creative talent.
— Sir Elton John
 
 
 

The Music Videos

Iranian filmmaker and refugee Majid Adin reimagines "Rocket Man" to tell a new story of adventure, loneliness and hope.

Max Weiland filmed a video for "Tiny Dancer" that reflects on life in Los Angeles from a dozen different perspectives.

Jack Whiteley and Laura Brownhill tell the formation of "Bennie and the Jets" with breathtaking choreography and sci-fi fashion.