ELTON JOHN: THE CUT

Introducing a new generation to Elton's classic songs.

AGENCY
AKQA

OVERVIEW
On the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, we launched ‘Elton John: The Cut’. In collaboration with YouTube, The Cut gave up and coming film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.

AWARDS
Cannes Lions 2018 - Entertainment Lions for Music (Shortlist x2)
Creativepool 2018 - Silver for Branded Content
Creativepool 2018 - Bronze for Social

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Tiny Dancer BTS

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“The future of creativity is clearly collaborative, fusing art and technology, and it’s been fantastic to open up our work to the next generation of creative talent.”

— Sir Elton John

Iranian filmmaker and refugee Majid Adin reimagines "Rocket Man" to tell a new story of adventure, loneliness and hope.

Max Weiland filmed a video for "Tiny Dancer" that reflects on life in Los Angeles from a dozen different perspectives.

Jack Whiteley and Laura Brownhill tell the formation of "Bennie and the Jets" with breathtaking choreography and sci-fi fashion.

The making of ‘Rocket Man’, directed by Majid Adin