Help Refugees — Choose Love 2017
On Black Friday 2017, Glimpse and Help Refugees launched Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. The campaign featured a pop-up store in the heart of Soho and an internationally accessible online store.
This entirely volunteer run campaign, featured in global TV, print and online press, raised more than £1,000,000 for Help Refugees. The online store was exhibited at the Design Museum as one of the Beazley Designs of the Year 2018.