CHOOSE LOVE STORE
supporting refugees with a new model of charitable giving.
AGENCY
Glimpse
OVERVIEW
Every Black Friday, since 2017, Choose Love has opened the doors to Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. To date, this campaign has featured pop-up stores in London, New York and Los Angeles and a globally accessible online store. Since 2017 this concept has raised over £5m for refugees around the world and featured in global TV, print and online press.
RESULTS
£5m raised
40,000+ customers across 3 continents
An ongoing annual initiative
AWARDS
Design of the Year 2018 (Digital) - Design Museum
“The Choose Love stores have had a huge impact on our work and given us a global reputation we could only dream of.”
2018/19 Online store design
During the 2018/19 campaign, Banksy donated his ‘Dream Boat’ piece for a raffle, raising additional funds and awareness
“For the person who has everything, choose something for someone who has nothing.”