Help Refugees — Choose Love


Help Refugees — Choose Love 2017


On Black Friday 2017, Glimpse and Help Refugees launched Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. The campaign featured a pop-up store in the heart of Soho and an internationally accessible online store.

This entirely volunteer run campaign, featured in global TV, print and online press, raised more than £1,000,000 for Help Refugees. The online store was exhibited at the Design Museum as one of the Beazley Designs of the Year 2018.


Choose Love — Case Study

For thousands of refugees this winter, these basic human needs are completely out of reach. This shop is all about one simple idea: that we should all choose love this Christmas and help those in need.
— Josie Naughton, CEO Help Refugees.