AGENCY
Amplify

OVERVIEW
See your hopes for the future come to light. Chorus of Light is an immersive art installation conceived for light festival, Vivid Sydney that unites humanity through our hopes for the future. Inspired by Samsung Galaxy AI and Live Translate, visitors joined the Chorus of Light by contributing their voice and recording a message of hope in one of 16 supported languages. Each message was translated by AI and expressed as light in a co-created, ever-evolving visual masterpiece.

A content campaign sustained insterest throughout the 23 days of Vivid. This included a launch film starring Samsung Team Galaxy members Rowi Singh, Tara Chandra and Joe Donovan, experience walkthroughs from a variety of talent and music-focused series created in collaboration with multidisciplinary artist Ta-ku, who also created the installation soundscape.

RESULTS
206 pieces of press coverage
428,000 visitors
21,073 hrs dwell time

AWARDS
Gold, Best Brand Experience - Campaign Event Marketing Awards Asia
Gold, Best Use of Event Technology - Ex Awards
Gold, Best Outdoor Experience - Campaign Global Experience Awards
Gold, Best Pop-Up Experience - Campaign Global Experience Awards
Silver, Best Immersive Experience - Campaign Event Marketing Awards Asia