AGENCY
Amplify

OVERVIEW
Digital dishes. Real Restaurants. In collaboration with a lineup of celebrated Aussie restaurants, Amplify brought dishes featured in PlayStation-exclusive titles to Australian diners via Deliveroo. Through a media and influencer launch event and a series of social films, our restaurant partners revealed how both gaming and food have the power to transport people to other worlds and introduced a new audience to the incredibly detailed, immersive worlds only found on PlayStation.

RESULTS
600+ dishes served
52 pieces of local editorial footage
24 pieces of international editorial coverage
895k organic reach

Newtown burger joint, Mary’s, recreated ‘Ellie’s Steak Sandwich’ from The Last of Us: Part II

The Italian Bowl brought to life “Thief’s Pasta” a pasta dish featured in Uncharted 4: A Thief’s End.

Bistro Morgan created a “Sirangian Honey Mousse Trifle” inspired by the inter-dimensional honey featured in Ratchet & Clank: Rift Apart.

We launched the campaign to media and influencers by exhibiting the dishes at China Heights Gallery in Sydney. The event included a Q&A with the chefs, a chance to sample the dishes and some hands-on time with the featured titles.