EXECUTIVE CREATIVE DIRECTOR AND CREATIVE CONSULTANT
Based in Sydney. Working globally.
Biography
For over a decade I've had the great fortune to get to apply my mind to strategy, campaigns, product design, experiential events and film for some of the world's most respected brands, organisations and personalities.
My work has been awarded at local and global award shows and two of my projects have been exhibited at the London Design Museum. I’ve worked across a huge variety of sectors and have led and learnt from creative teams around the world. I’ve acted as a mentor for organisations including D&AD and The Dots and a judge for D&AD, Cannes Young Lions and more.
Clients
Writing
Selected articles and contributions
Speaking
Selected talks
Mumbrella 360 Why Australian marketers should take a giant leap into space.
SXSW Sydney Frisson: Why music gives you chills.
Recognition
Work featured by
BBC / Channel 4 / Creative Review / Dazed / Dezeen / Design Museum / Forbes / The Guardian / Hypebeast / It’s Nice That / The New York Times / Pitchfork / Rolling Stone / Sky News / Time Magazine / The Today Show / The Verge / Vice / Wallpaper / Wired / World Economic Forum
Awards
Campaign Experience Awards 2026 - Best Brand Experience B2B
Good Design Awards 2026 - Communication Branding and Identity
Campaign Event Marketing Awards Asia 2025 - Gold, Best Brand Experience (B2C)
Campaign Event Marketing Awards Asia 2025 - Silver, Best Immersive Experience
Ex Awards 2025 - Gold, Best Use of Event Technology
Campaign Global Experience Awards 2025 - Gold, Best Outdoor Experience
Campaign Global Experience Awards 2025 - Gold, Best Pop-Up Experience
TikTok Australia Ad Awards 2024 - Greatest Brand Campaign
Campaign Experience Awards 2024 - Best Activation at a Music Event (Highly Commended)
Campaign Experience Awards 2024 - The Game Changer (Finalist)
B&T Awards 2023 - Experiential and Promotional Agency of the Year
B&T Awards 2023 - Best Radio/Audio Campaign
B&T Awards 2023 - Award for Bravery (Finalist)
B&T Awards 2023 - Best Use of Tech (Finalist)
Best Ads on TV: Interactive - August 2023
Campaign Asia Pacific 2022 - Gold, Brand Experience Agency of The Year
B&T Awards 2022 - Experiential and Promotional Agency of the Year (Finalist)
Campaign Asia Pacific 2021 - Gold, Brand Experience Agency of The Year
B&T Awards 2021 - Award for Bravery (Finalist)
B&T Awards 2021 - Best Use of Sponsorship (Finalist)
Campaign Experience Awards 2021 - Bronze, Collaboration
Campaign Experience Awards 2021 - Experiences for Good (Finalist)
Design Museum - Design of the Year 2018 (Digital)
Creativepool 2018 - Silver for Branded Content
Creativepool 2018 - Bronze for Social
Cannes Lions 2017 - Entertainment Lions for Music (Shortlist)
Adage - Creativity Top 5 2017
Campaign 2016 - Automotive
DADI Awards 2015 - Professional Services
CIM Marketing Excellence Awards 2015 - Digital Transformation
BIMA 2014 - Entertainment (Finalist)
BIMA 2014 - Data (Finalist)
Guardian New Band of the Day No. 1,094