AGENCY
Amplify

OVERVIEW
The past met the future with the Australian launch of Polestar 3, taking place at a historic and beautifully renovated former tyre factory. The launch day commenced with a VIP lunch for 20 guests, with the vehicle providing a stunning backdrop. 240 guests including automotive media and Polestar customers and fans then joined for an evening event of presentations, self-guided discovery and cocktails and canapés.

RESULTS
240 attendees
119 pieces of coverage
19.1m total reach