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Converse: Renew Labs

CONVERSE: RENEW LABS

extendING the life of sneakers through creativity.

 
 
 

AGENCY
Amplify

OVERVIEW
The first Converse Renew Labs in the world. With In-store clean, repair and customisation services, creative workshops and the chance to buy refurbished, second hand products, Renew Labs Fitzroy offers consumers an alternative to buying new and aims to inspire a creative approach to extending the life of their sneakers. Reflecting the creativity and ecologically-friendly ethos of Renew Labs, the space itself is brimming with innovative designs crafted using zero-waste methods. From planters made using 100 per cent recycled post-consumer plastic waste, to a mix-medium feature wall by artist Callum Preston created with recycled and second-hand materials, everything inside the Renew Labs walls has been carefully chosen and consciously crafted.

 
 

In-store Renew Labs workshop with Into Carry. Upcycling Converse waste into custom renewable bags.