VOLVO CARS: FUTURE OF DRIVING
Positioning Volvo Cars at the forefront of the autonomous driving conversation.
AGENCY
AKQA
OVERVIEW
A global debate spanning 32 markets with over 50,000 respondents, Future of Driving democratised the autonomous driving conversation by inviting the public to contribute their opinions. This approach subverted the headline-grabbing stunts adopted by other automotive brands and provided Volvo Cars with a wealth of consumer insights and data with which to evolve their autonomous vehicle strategy.
AWARDS
Campaign Award 2016 - Automotive & Transport
C26 Documentary