LEVI’S 510 150TH

CELEBRATING 150 YEARS OF THE Greatest Story Ever Worn.

AGENCY
Amplify

OVERVIEW
Celebrating the 150th anniversary of the legendary 501 jean with a takeover of Sydney cultural institution, the Abercrombie Hotel. Filling the hotel’s unique spaces with immersive experiences and performances across the three levels that invited guests to step into and create their own 501 stories.

RESULTS
7.56M social reach
588 pieces of content created
500+ fashion influencer guests