SONOS: FRISSON TRIGGER
MUSIC engineered to give you CHILLS.
AGENCY
Amplify
CONCEPT
Proving ‘Nothing Feels Like Sonos’ for the launch of Era 300. Composed and mixed by Grammy-winning producer, Eric J Dubowsky, “Frisson Trigger” is an original track informed by neuroscience research into the musical triggers of goosebumps and chills. Listen to Frisson Trigger on Apple Music. Best experienced in spatial audio with Sonos Era 300.
RESULTS
9.9m total reach
98 influencer posts
Campaign elevated to global PR platform
AWARDS
Best Radio/Audio Campaign, B&T Awards 2023
Best Interactive Ad, Best Ads On TV -
Best Activation at a Music Event (Highly Commended), Campaign Experience Awards 2024
The Game Changer Award (Finalist), Campaign Experience Awards 2024
“An emotional odyssey that showcases the potential of spatial audio innovation.”
The launch event included a panel discussion featuring Eric J Dubosky, music psychologist Dr. Solange Glasser and host Flex Mami.
Attendees were the first to experience Frisson Trigger, in a custom built listening space that maximised the effect.
Following the campain, I wrote and hosted the panel “Why music gives you chills” at SXSW Sydney 2023, alongside Eric J Dubowsky, music pyschologist Dr. Solange Glasser and Sonos Director of Marketing, Emma Levy.