OVERVIEW
Amplify

OVERVIEW
Stranger Things fans don’t just watch the show; they decode it as a community. To launch the final season, Netflix made fans protagonists in their own Stranger Things mystery. The Upside Down began appearing in special build OOH and creator content nationwide, with clues for fans to decode together.

The answers led to Sydney Harbour where a massive, holographic rift opened in front of the Harbour Bridge, revealing Vecna’s terrifying arrival in Australia. Drawing 3,042 attendees and generating over 74 million organic social impressions, the spectacular event was a shared cultural moment that intensified fan excitement for season 5.

RESULTS
3,042 event attendees
74m+ organic social impressions
196m+ total social impressions
11m+ completed BVOD views