AGENCY
Amplify

OVERVIEW
Powered by UGC, the platform's first documentary celebrated and showcased victory in the football community from all over Australia and New Zealand, revealing the game's beauty and its impact on broader culture and society. From convincing your family to watch their first game, to forming a band with your teammates, the campaign asked the Australia and New Zealand community in and around football to show us what victory looks like to them.
Watch the full film

RESULTS
First community powered documentary on TikTol
First and most viewed live broadcast content on Nike global TikTok
78M+ total views to the #1000victories hashtag
28.2M TikTok users reached
14.6M views on the 19-part documentary
13x increase in sales of Matildas jersey vs previous

AWARDS
Greatest Brand Campaign, TikTok Australia Ad Awards