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Volvo Cars — XC40 Launch

 
 

Volvo Cars — XC40 Launch


AKQA helped Volvo Cars introduce a new generation to the Swedish carmaker. We put the focus on the functional minimalism of Scandinavian design with a suit of bold, visually striking films designed specifically for social channels. We revealed the car live from Volvo's new Milan Studio and created the world's first social car configurator.

 
 

XC40 — Teaser

 
 
When did Volvo get so cool?
— GQ
 
 
Social content campaign.

Social content campaign.

XC40 Live Reveal from Volvo Studio, Milan.

XC40 Live Reveal from Volvo Studio, Milan.

The world's first social car configurator.

The world's first social car configurator.

 

Social Films

XC40 — Smart Storage, Instagram

XC40 — Volvo On Call, Instagram

XC40 — In-Car Delivery, Instagram

XC40 — Car Sharing, Instagram

 
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