Help Refugees — Choose Love
For the last two years (on Black Friday) Glimpse and Help Refugees have opened the doors to Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. To date, this campaign has featured two pop-up stores London, one in New York and an internationally accessible online store.
Since 2017 this concept has raised over £2.5m for refugees around the world. This entirely volunteer run campaign, featured in global TV, print and online press.