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Help Refugees — Choose Love

 
 

Help Refugees — Choose Love

 

For the last two years (on Black Friday) Glimpse and Help Refugees have opened the doors to Choose Love - the world's first store to sell real products for refugees. From blankets to baby grows, every purchase goes towards a similar item for someone who truly needs it. To date, this campaign has featured two pop-up stores London, one in New York and an internationally accessible online store.

Since 2017 this concept has raised over £2.5m for refugees around the world. This entirely volunteer run campaign, featured in global TV, print and online press.

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Design of the Year 2018 (Digital) - Design Museum

 
 

Choose Love — 2017/18 Case Study

 
 
For thousands of refugees this winter, these basic human needs are completely out of reach. This shop is all about one simple idea: that we should all choose love this Christmas and help those in need.
— Josie Naughton, CEO Help Refugees.
 
 
2018/19 Online store design

2018/19 Online store design

During the 2018/19 campaign, Banksy donated his ‘Dream Boat’ piece for a raffle, raising additional funds and awareness

During the 2018/19 campaign, Banksy donated his ‘Dream Boat’ piece for a raffle, raising additional funds and awareness

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