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Absolut — Absolut Love

 
 

Absolut — Absolut Love

 

AKQA helped Absolut continue their support of the LGBTQIA+ community during the Sydney Mardi Gras with a campaign proudly celebrating the thousands of couples that have tied the knot since same-sex marriage was legalised.

In support of an integrated campaign, we reached out to the community via social channels to find the real stories of struggle, excitement and joy behind each wedding. The response was overwhelming with a vast number of couples wanting to take part and share their stories of Absolut Love with the world.

 
 
The names of participating couples were featured in billboards throughout the city.

The names of participating couples were featured in billboards throughout the city.

Two of our couples were featured in murals, created in collaboration with politically-charged artist, Scott Marsh

 

Scott Marsh mural teaser

Fiona & Sarah

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